What is Meta Tag?

Meta Tags play a major role in SEO. These tags are considered as a kind of tool that helps you to improve the position of your website in search engine results. Meta Tags are not visible to the eyes of web browsers. Only search engines can read these tags and decide the position of a webpage on search results by analyzing the relevance between Meta Tags and the page content.

To index websites, each search engine uses distinct and very specific algorithm, which they keep on updating and modifying in order to provide the best searching experience to the searchers. A website’s ranking in search results depends on the search engine’s algorithm. Search engines start by finding relevance in all the three major Meat Tags; title, description and keywords and then look for the relevance of the keywords used in Meta Tags with the page content.

Types of Meta Tags

• The Title Tag:

In a website, the title is considered to be the most important Meta Tag. The title comes at the top of the website and is the first thing that appears on a webpage. It is visible to both users as well as search engines. Hence, SEO service providers consider title tags to be of utmost importance.

• Description Tag:

Description tag is the second most important Meta Tags. It should be of one or two sentences consisting of 100 to 200 characters and should speak about the content of the website. Description tags also play a major role in SEO as it is displayed on the search engine result page.

• Keyword Tag:

Keyword optimization is the most sought after technique in SEO. In order to optimize a website’s rank in search engines, you should include relevant keywords and make sure to use them in your content as well. Too many usage of keyword will mark your site as “spam”, whereas if you do not use the targeted keyword enough, then the sites ranking will not be optimized.

With fine tuned Meta Tags and quality content, you can optimize your website ideally and get a good position in search engine results.