Keyword Density: An Essential Aspect of SEO

Keyword density, in context to copywriting is one of the most important aspects of SEO or Search Engine Optimization. Before discussing about the importance of keyword density and its effect on SEO, it is important to understand the meaning of keywords and key phrases. A keyword is the word or the phrase that Internet users type into the search engines to find relevant information. These words or phrases describe the topic of their search.

When it comes to search engines, keywords and phrases are the most important tools that help search engines to track a website and index it. Depending on these keywords and phrases, the web crawlers analyze the relevance of a webpage. Keyword density is basically the ratio of the keywords and phrases used in a webpage and the total count of words on that page.

Keyword density is a very relative term. Some search engines allow greater keyword density, whereas some search engines prefer lower keyword density. In this respect it is important for you to know that Yahoo allow up to 5% keyword density whereas search engines like MSN Google prefers keyword density of maximum 2%. Make sure your website is abided by the limit of the search engine that you are working on, because if it doesn’t then the search engine will mark your site as spam.

However, there is nothing such as ideal keyword density. It is because the algorithm of search engines changes every now and then. Some of the well-known search engines prefer the sites that provide keywords in their Meta tags and titles, whereas Google prefers keywords to be used in the text body of a webpage. Keyword density can further vary according to the type and nature of the keywords. You can use a highly competitive keyword only for once in your web content, but less competitive keywords should at least be used 2 to 3 times.

However, webmasters give great importance to keyword density while creating web contents to utilize it for their SEO services. So, while you are creating web contents, make sure you put extra emphasis on keyword density of your content in order to secure a good position in search engine results.

For further queries on Seo Services San Francisco and Internet Marketing based in San Francisco, feel free to contact us