Conversion Optimization as a Part of Internet Marketing

SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click) etc are the terms that instantly come to our mind whenever we think of online marketing. But, what we don’t think of or often overlook is the “Conversion Optimization”. Even though it is not technically a part of Internet marketing campaign, conversion optimization is as important as SEO or PPC.

What is Conversion Optimization?

Before we get any further, it is important to define the actual meaning of conversion optimization. Conversion optimization is basically the process that helps a website to increase sale and achieve all the other conversion goals set by the site owners. The main objective of online marketing is to draw traffic, increase sales and earn revenue through a websites over the Internet. Therefore, conversion optimization should be essentially taken into consideration while marketing your business products or services over the Internet.

To help you to execute the process, I have listed down some of the major steps that will help you to do conversion optimization successfully.

• The first and most important thing is to make your site user friendly. Unless visitors feel comfortable in your website, they will not be interested in buying your products or availing any of your services. To make your site more user friendly keep the navigation system easy and simple, make your website design pleasant and attractive and most importantly use URL’s that are both search engine friendly as well as user friendly.

• Make sure that users easily find what they are searching for. In addition, provide information on other products or services that your company has to offer. For instance, if you have an e-commerce site then install modules that will display all the other items that your site offers once they add a product to the cart. You can further add a title to the module like; “top seller”, “popular products” or “featured products” etc.

• The most important factor that ensures successful conversion optimization is building trust. To increase the number of your potential customers, first you need to gain their trust. Security features, product warranty, service guarantee, authentic information etc are the basic trust-building elements that will help the customers to trust your company for making further deals.

However, from the above discussion, we can come to this conclusion that conversion optimization, like any other SEO services is extremely important for a successful Internet Marketing campaign.

For further queries on Seo Services San Francisco and Internet Marketing based in San Francisco, feel free to contact us