There is a great deal of controversy regarding the value of reciprocal links in compare to other link strategies. This might be true partially, but the fact is, if done correctly, reciprocal links can be as effective as any other links. According to webmasters, reciprocal linking can become one of the most powerful SEO strategies that you can use for your website marketing campaign.
As a professional SEO service provider, in this article I have listed 7 tips that would help you to get effective reciprocal links:
1. While getting reciprocal links for your website make sure you get links from pages that have either equal or greater Google PR than your own. This would enhance the quality of the reciprocal link, which would in turn improve your overall position in the eyes of the search engines. The higher the Google PR is, the more value your link will get.
2. Make sure to incorporate your keywords in the anchor text that comprises your link. This is probably one of the most important aspects of link building. By adding the keywords to the anchor text, you inform search engines about the keyword that you are optimizing your website for.
3. Exchange links with sites that are directly related to your website. For example, if your website sells women’s clothing, then make sure that the links you get are from sites that sell product related to women’s clothing. Contextual relevancy helps you to get a better position in the eyes of search engines.
4. You should not include more than 100 links in your link pages. If you add more that 100 links, then search engines would discredit your site value and consider it as a spam.
5. The title tag of the links page should include keywords that are relevant to your website. This adds value to your link page. You can view the title tag of the sites where your links will be placed by visiting the link page, and clicking on the “view” option in the menu bar of the browser. From there select the “view source code” and view the meta tags.
6. You should regularly check the websites of your partners to ensure that they still have your links on their link pages. No matter how much valid your reciprocal links are, make sure to check them regularly.
7. Quality is one of the key to successful reciprocal linking. While building reciprocal links, you should concentrate more on qualities than quantities.
However, by following these tips you can actually get successful reciprocal links to your site that will help in the overall SEO of your website.
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