Get the best out of your marketing effort: Perfect Marketing – More Sales – More Success

Selling, as we all know, is the main objective of online marketing and the target of every online business owner. To make your online business successful and increase sale, you need to put a lot of effort in your marketing campaign. Even if you have an innate talent of doing business successfully, you must remember that running an online business is to a great extent different from what you have been doing so far. You have to attract the visitors, create a desire and convince them to buy your products or avail your services. You must master the art of impressing first-time buyers and turn them into your faithful returning customer.

The first step towards successful online business is a proper search engine optimization (SEO) of your website. To find out what works and what doesn’t, you should always hire a well-known reliable SEO service provider in order to increases your online visibility. As a SEO professional, in this article I have talked about some the basic strategies that you must consider to get better result from your online marketing effort.

• Affiliate marketing

Visibility and awareness are the keys to the success of online business. Incase of online business, advertising in magazines, flyers or pamphlets are not actually the technique to ‘spread the word’. You need to follow certain methods to promote your business products or services. Once you know your targeted audience, start by creating online network. Try to trade with other websites that sell products or services same as yours and convince them to place your ad on their sites. This way you can put your site link on other related websites and vice versa. If you are ready to invest some money, then place your site link to powerful e-commerce market and directories.

• Keep track on your links

Testing your site frequently will help you to keep a record of your site links. Broken links can cost you loss in terms of sale. If you want to successfully manage your online store, then you must focus on every detail including the customer services. When you have promised to provide something to your customers, make sure you do not ever disappoint them. Broken links will undoubtedly drive the customers out of your site and thus you’ll be missing out on sale.

• Online promotion

Online promotions work like miracle – more than advertising through flyers, pamphlets or magazines. Use all the different Internet tools to market your products or services - social networks like FaceBook, Twitter or MySpace. You can also do an email marketing to draw attention of your potential customers.

• Personal attention

Personal attention is something that every customer wishes for. Try to create a special bond between you and your customer. Make your site as interactive as possible and be aware of the activities of your customers.

• Attractive website and perfect delivery

Create the most attractive website – add high quality images, text contents and even videos to make your site alluring. Also make sure that you offer attractive and convenient delivery policy – be that a product or service. Special offers are also effective way to increase online sale.

However, with my so many years of experience as a SEO San Francisco, I would suggest all online business owners to consider these factors in order to increase the sale of their business and make it successful in every respect.

Ezine – Utilize it for Marketing Your Company Products or Services

Ezine or Electronic Magazine is something that most Internet marketers and SEO service providers are aware of. This magazine is usually published daily, weekly or monthly. Since Electronic Magazine is one of the finest platforms from where users can gather information about various things (business articles, technology, health etc.), it is considered as potential place where online business owners can promote their products or services.


But the question is how much potential do electronic magazines have as promotional platforms? Well, if you are really into online marketing field then you would surely know that if utilized correctly ezine magazines can become an extremely powerful source of promoting a business over the internet. Some ezine offer highest price for promotion while others offer low and affordable price. All you got to do is find the right place to promote your business and get the maximum benefit out of it.


Ezine Directory is a place where electronic magazines from all over the world are assembled. You can search through the Directory, find ezines of your choice, join them and place free ad for few ezine. Some ezine require yearly joining fee and allows you to promote your products or services for free of cost.


As an experienced SEO San Francisco, in this article I have provided three basic strategies that will help you to promote your business products or services through Ezine.


Writing Articles

Article is perhaps the best medium to promote your business through ezine. But creating article for marketing purpose is not as simple as writing general articles. You need to write articles that are of good quality, relevant to your business, impressive and informative. After creating articles, submit those to as many ezine as possible. But remember to place your website URL along with your articles, as your main motive is to drive the visitors to your site.


Create an Ezine or Newsletter

Create newsletters and send them to your subscribers via email. While sending these newsletters, you can place advertisement or your business on them. Writing newsletters yourself is perhaps the best idea, as you are the person who understands your business the most. Take help from other ezine articles and newsletters and create an original one for yourself.


Write Testimony

There are more than few ezine that allow subscribers to post comments and testimony about themselves, which they place along with their publications. This is an ideal opportunity for you to promote your business. It is guaranteed that subscribers after reading your testimony would click on your URL and thus get directed to your website.


However, if you can correctly utilize Ezine, then it can become one of the best platforms to do online marketing for your company products or services.


For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.

Trouble at the Top - How Recession Affect SEO Services

Online marketing, like any other industry has been highly affected by the storm of recession. SEO services throughout the world are adopting newer techniques to survive this crisis and top SEO companies are coming up with innovative ideas in order to help their clients earn benefits even when the world is going through a huge economic crunch. Even then, most top notch SEO companies are striving to provide top quality services to their esteemed clients. Moreover, online marketers and business owners have accepted Search Engine Optimization (SEO) as the only tool that will help them to gain online visibility and boost sales even in this recession period.  

All well-known SEO companies as well as individual service providers have modified their services and customized them to meet client requirements. However, there are few SEO trends that have gained more prominence and some that lost their importance over this period.  

Increasing Demand for Organic SEO  

Most medium and small scale business organizations find cost-cutting and reducing marketing expenditure is essential to survive the recession crisis. Since website promotion is essential for online marketing, it has become quite difficult to get visitors to your site and generate Return on Investment (ROI). But, paid campaigns on the other hand are becoming too expensive and therefore most webmasters cannot afford to use this technique so often. All these have actually boosted the demand for Organic SEO.  

However, it is undeniable that organic SEO is the best and the most effective way to get good ranking in search engines and at the same time is a cost-effective online marketing solution. SEO service providers across the world are now focused on developing innovative strategies for organic SEO, which will help their clients in the long run.  

Increasing Demand for Personalized SEO Services  

Since now every penny is valuable, online marketers are banged on getting best value for their money they spend for website promotion and marketing. Therefore SEO companies are now focusing more on providing personalized services to each of their clients. Personalized SEO services cater to individual requirements of clients. In this case service providers design strategies to suite individual client requirements.  

Customers Discounts 

SEO service providers are becoming more flexible in their services, keeping in mind the need of cost cutting. Each of the service packages come with comprehensive marketing solutions to help the clients. The packages vary in price as well as type. However, recession has lead all top notch SEO companies to consider the price of their services and come up with discount packages. These packages include quality services on reasonable prices.

However, as an SEO San Francisco myself, I firmly believe that no matter how hardly recession hit all the industrial sectors, it didn’t affect the standard and quality of SEO services in any part of the world.