Get the best out of your marketing effort: Perfect Marketing – More Sales – More Success

Selling, as we all know, is the main objective of online marketing and the target of every online business owner. To make your online business successful and increase sale, you need to put a lot of effort in your marketing campaign. Even if you have an innate talent of doing business successfully, you must remember that running an online business is to a great extent different from what you have been doing so far. You have to attract the visitors, create a desire and convince them to buy your products or avail your services. You must master the art of impressing first-time buyers and turn them into your faithful returning customer.

The first step towards successful online business is a proper search engine optimization (SEO) of your website. To find out what works and what doesn’t, you should always hire a well-known reliable SEO service provider in order to increases your online visibility. As a SEO professional, in this article I have talked about some the basic strategies that you must consider to get better result from your online marketing effort.

• Affiliate marketing

Visibility and awareness are the keys to the success of online business. Incase of online business, advertising in magazines, flyers or pamphlets are not actually the technique to ‘spread the word’. You need to follow certain methods to promote your business products or services. Once you know your targeted audience, start by creating online network. Try to trade with other websites that sell products or services same as yours and convince them to place your ad on their sites. This way you can put your site link on other related websites and vice versa. If you are ready to invest some money, then place your site link to powerful e-commerce market and directories.

• Keep track on your links

Testing your site frequently will help you to keep a record of your site links. Broken links can cost you loss in terms of sale. If you want to successfully manage your online store, then you must focus on every detail including the customer services. When you have promised to provide something to your customers, make sure you do not ever disappoint them. Broken links will undoubtedly drive the customers out of your site and thus you’ll be missing out on sale.

• Online promotion

Online promotions work like miracle – more than advertising through flyers, pamphlets or magazines. Use all the different Internet tools to market your products or services - social networks like FaceBook, Twitter or MySpace. You can also do an email marketing to draw attention of your potential customers.

• Personal attention

Personal attention is something that every customer wishes for. Try to create a special bond between you and your customer. Make your site as interactive as possible and be aware of the activities of your customers.

• Attractive website and perfect delivery

Create the most attractive website – add high quality images, text contents and even videos to make your site alluring. Also make sure that you offer attractive and convenient delivery policy – be that a product or service. Special offers are also effective way to increase online sale.

However, with my so many years of experience as a SEO San Francisco, I would suggest all online business owners to consider these factors in order to increase the sale of their business and make it successful in every respect.

Ezine – Utilize it for Marketing Your Company Products or Services

Ezine or Electronic Magazine is something that most Internet marketers and SEO service providers are aware of. This magazine is usually published daily, weekly or monthly. Since Electronic Magazine is one of the finest platforms from where users can gather information about various things (business articles, technology, health etc.), it is considered as potential place where online business owners can promote their products or services.


But the question is how much potential do electronic magazines have as promotional platforms? Well, if you are really into online marketing field then you would surely know that if utilized correctly ezine magazines can become an extremely powerful source of promoting a business over the internet. Some ezine offer highest price for promotion while others offer low and affordable price. All you got to do is find the right place to promote your business and get the maximum benefit out of it.


Ezine Directory is a place where electronic magazines from all over the world are assembled. You can search through the Directory, find ezines of your choice, join them and place free ad for few ezine. Some ezine require yearly joining fee and allows you to promote your products or services for free of cost.


As an experienced SEO San Francisco, in this article I have provided three basic strategies that will help you to promote your business products or services through Ezine.


Writing Articles

Article is perhaps the best medium to promote your business through ezine. But creating article for marketing purpose is not as simple as writing general articles. You need to write articles that are of good quality, relevant to your business, impressive and informative. After creating articles, submit those to as many ezine as possible. But remember to place your website URL along with your articles, as your main motive is to drive the visitors to your site.


Create an Ezine or Newsletter

Create newsletters and send them to your subscribers via email. While sending these newsletters, you can place advertisement or your business on them. Writing newsletters yourself is perhaps the best idea, as you are the person who understands your business the most. Take help from other ezine articles and newsletters and create an original one for yourself.


Write Testimony

There are more than few ezine that allow subscribers to post comments and testimony about themselves, which they place along with their publications. This is an ideal opportunity for you to promote your business. It is guaranteed that subscribers after reading your testimony would click on your URL and thus get directed to your website.


However, if you can correctly utilize Ezine, then it can become one of the best platforms to do online marketing for your company products or services.


For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.

Trouble at the Top - How Recession Affect SEO Services

Online marketing, like any other industry has been highly affected by the storm of recession. SEO services throughout the world are adopting newer techniques to survive this crisis and top SEO companies are coming up with innovative ideas in order to help their clients earn benefits even when the world is going through a huge economic crunch. Even then, most top notch SEO companies are striving to provide top quality services to their esteemed clients. Moreover, online marketers and business owners have accepted Search Engine Optimization (SEO) as the only tool that will help them to gain online visibility and boost sales even in this recession period.  

All well-known SEO companies as well as individual service providers have modified their services and customized them to meet client requirements. However, there are few SEO trends that have gained more prominence and some that lost their importance over this period.  

Increasing Demand for Organic SEO  

Most medium and small scale business organizations find cost-cutting and reducing marketing expenditure is essential to survive the recession crisis. Since website promotion is essential for online marketing, it has become quite difficult to get visitors to your site and generate Return on Investment (ROI). But, paid campaigns on the other hand are becoming too expensive and therefore most webmasters cannot afford to use this technique so often. All these have actually boosted the demand for Organic SEO.  

However, it is undeniable that organic SEO is the best and the most effective way to get good ranking in search engines and at the same time is a cost-effective online marketing solution. SEO service providers across the world are now focused on developing innovative strategies for organic SEO, which will help their clients in the long run.  

Increasing Demand for Personalized SEO Services  

Since now every penny is valuable, online marketers are banged on getting best value for their money they spend for website promotion and marketing. Therefore SEO companies are now focusing more on providing personalized services to each of their clients. Personalized SEO services cater to individual requirements of clients. In this case service providers design strategies to suite individual client requirements.  

Customers Discounts 

SEO service providers are becoming more flexible in their services, keeping in mind the need of cost cutting. Each of the service packages come with comprehensive marketing solutions to help the clients. The packages vary in price as well as type. However, recession has lead all top notch SEO companies to consider the price of their services and come up with discount packages. These packages include quality services on reasonable prices.

However, as an SEO San Francisco myself, I firmly believe that no matter how hardly recession hit all the industrial sectors, it didn’t affect the standard and quality of SEO services in any part of the world.  

New SEO Trends for 2009

There has been huge amount of speculation regarding the changes that 2009 is about to bring in Search Engine Optimization (SEO) techniques and methods for web marketing. This is probably the hottest topic of discussion across the web. Well, the economic recession has largely affected the online marketing and advertising industry in terms of reduction in overall budget. This financial downfall has left every Internet marketer wonder about the changes that the new year would bring on Search Engine Marketing, especially on paid search marketing.

Here are some of the factors that online marketers should consider while changing their SEO strategies in this year.

What’s Going to be more important – Ranking or Conversion?


According to the latest SEO trends conversion has taken over ranking - in terms of importance. Even though, getting high ranking assures better exposure and more publicity for a website on the Internet, ultimately it is the conversion rate that matters most, as it is the main purpose behind all of this publicity and promotion. The term conversion actually refers to the behavior of user that fully meets the objective of online marketing campaign. The behavior includes registration, purchase, lead and even a sale. While SEO mainly focuses on the strategies of ‘keyword density’, conversion is focused on a much lager aspect, which involves content creation, traffic generation and above all growth of Return In Investment or ROI. However, companies providing SEO services have now realized that to measure the success of their SEO campaign, they need to shift their focus on conversions.

Optimization or Marketing – which is more important?


Recently, SEO companies are trying to establish themselves as marketing companies indicating the changes that are about to occur. The companies are now more concentrating on doing things like developing contents, submitting web pages to different web directories and network management. This change has occurred mainly because of the importance web contents gained over the past few years. Gradually, the strategies that earlier focused on web designing are being replaced by Social Media Optimization and viral marketing programs. On the other hand some of the well-established SEO techniques like manipulation of HTML tags and sitemap creation are becoming less effective as less popular.

Even though, it is hard to predict what the scenario would be over the entire year, it is quite evident that online marketing is emerging as a creative process driven by new ideas and methods focusing on building strong lasting relation with customers, establishing online presence and maximizing revenue.

For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.

All You Need to Know About Getting Backlinks

Getting quality backlinks to a website is perhaps one of the major concerns of every online business owner and so it is for SEO service providers as well. In this article I have discussed about the different ways of gaining more quality backlinks to a website. But, before going into that detail, you first need to understand the meaning of backlinks. Well, backlinks are basically the links on other web pages that redirects the visitors to your website when they click on it.  

Backlinks are of huge importance when it comes to Search Engine Optimization (SEO) and the ranking of a websites in search engines. So, you can understand that backlinks are extremely valuable for any kind of website. The more backlinks you have, the higher ranking your website will get in search engine results. However, it is the search engine algorithm determines your site ranking by the quality and ranking of the pages that link to your website and of course by the quality of your site content.  

Quick Backlink Gaining Strategies 

Well, here are few tips on how to gain more quality backlinks that you will surely find useful.  

Link exchange is undoubtedly the most popular backlink building strategies that you can apply. All you got to do is find out other web owners or webmasters who have sites relevant to your own and add their links to your site and in return get your site links added on their pages. However, there are few other methods of link exchange as well. 

 

Forum postings will also help you to get good backlinks. Since all the online forums allow signatures, it is a good practice for building backlinks. Make a post and add a link that leads to your website at the bottom, as a signature. 

 

Submitting your website link to a web directory is by far the easiest ways to get backlinks. You will find a lot of web directories on the Internet where you can submit your site link. This will help you in two ways – get good backlinks and attract more traffic. 

For further queries on Seo San Francisco and Internet Marketingbased in San Francisco, feel free to contact us

 

Find Out the Different Forms of Banner Advertisements

Even a few years back, banner ads were speculated to be an extremely expensive online advertising medium with no return on investment and thus were termed as ‘a thing of the past’. In reality, banner ads have neither disappeared nor lost its popularity. They are now considered to be one of the most effective mediums that online business holders can utilize to promote their business to the world audience. Worldwide webmasters use banner ads for their SEO services to market an online business.  

Over the past few years this unique form of advertising has gone under several changes and modifications. The banner ads we see on the web nowadays did not even existed three years back. So, if you want to utilize banner ads to the fullest, you need to swim with the flow and honor the changes accordingly. In this article I have provided some useful information about banner ads that I think would help any new comer.  

Different Forms of Banner Ads 

First let us take a look at some of the newest and improved forms of banner ad. Banner ads are now everywhere in the form of pop-up and pop-under windows. These ads might seem extremely annoying to the users, but they certainly draw their attention. People are actually buying spaces to promote their products or services through these pop-up or pop-under ads. Well, I am not quite sure about the effectiveness of this banner ad for, but it’s surely becoming popular day by day.  

Ever wonder how banner ads seem to be psychically able to follow your train of thought? Google AdWords and other similar "little box" ads are cropping up all over the place; creepy but clever, the advertisements are tailored to the viewer's input. They are triggered to appear when relevant keywords, chosen by the advertiser, are typed in. This is however another very popular form of banner ad.  

Another form of banner ad is very tactfully disguised as simple text links. Some ads clearly states that they are “sponsored” links, while others appear near the top of listing with a hard to see disclaimer placed underneath saying the links are supplied by so and so. These spaces can be bought outright or advertisers can bid for it like an auction in order to get the best and highest placement. Even though it is quite expensive, this form of banner ad is perhaps the best way to bring in targeted traffic to a website.  

However, with my so many years of experience as a SEO San Francisco, I certainly believe that if you can utilize it properly banner ads can become one of the best marketing techniques that you could ever think of. So, go ahead and find out the ways to best utilize your banner ads to promote your business across the Internet.

For further queries on Seo San Francisco and Internet Marketing based in San Francisco, feel free to contact us

Twitter in Respect to Search Engine Marketing

Over the past couple of years Twitter, the micro-blogging site has taken over the web by storm and thus today, it ranks third after MySpace.com and Facebook.com in respect to its membership. Even though it doesn’t help in search engine optimization of a website, Twitter has a huge impact on search engine marketing (SEM). If utilized perfectly, Twitter can become one of the biggest platforms for promoting online businesses.


With my long-term experience as a SEO, San Francisco, in this article I have provided an overall idea about Twitter and its importance in search engine marketing or SEM. But before going into detail, first let me define what Twitter is about. Even today, when it has already captured the web by storm, many people still have a very vague idea about this new technology.

What is Twitter?


Twitter is basically a micro-blogging site, which can be utilized for marketing purpose. By creating an account at Twitter.com, you basically create a micro-blog for your company. The significant difference between a regular blog site and a micro-blog is that while a regular site allows users to create posts of more than thousand words, Twitter prefers to keep it short by allowing a maximum 140 characters post. Even though the number seems insufficient for writing something meaningful, there are ways through which you can exchange meaningful information over Twitter.


Twitter can turn out to be extremely beneficial for certain online marketers as it provides ample opportunity to build up a very close relationship with people who take interest in your company products or services, which caters to a specific audience. This will undoubtedly make it easier for marketers to market their products or services to interested audience and turn them into potential customers.


But for the people who are interested only on creating links and getting higher ranks in search results, Twitter will be of very little use. First of all Twitter links are NoFollowed and secondly the URLs longer than 30 characters are generally compressed to fit in, which means your keywords might not be visible to search engines. So, if are looking forward to build links and receiving link juice, then Twitter is definitely not for you.

For further queries on Seo San Francisco and Internet Marketing based in San Francisco, feel free to contact us.