Despite of the regular updates and modifications, the basic techniques of SEO (Search Engine Optimization) remain same till date. The basic concept of SEO is to rank a website in search engine search list for targeted keywords. And in order to achieve the target, webmasters follow certain strategies and techniques. This article will provide you a comprehensive idea about the top SEO techniques used by worldwide SEO service providers.
Top techniques for SEO
Creating a site that allows search engine bots to crawl, is the first step of SEO. Using clean, simple and static URLs for your site is much advisable than using lengthy complicated URLs. There are certain limitations of search engines that you need to keep in mind while creating URLs. In the Google Webmaster Guideline it is clearly stated that Google does not index URLs that have session ids and also cannot guarantee to index all dynamic URLs.
Creating a site featuring unique original contents is the second most important technique for SEO. All the search engines crawl for fresh and quality contents by visiting the site at regular intervals. If you regularly update your site with fresh contents, then it will automatically be added to the search index of that respective domain in the database of the search engine.
Adding text link navigation is highly recommended for SEO as it ensures smooth crawling of search engines to each and every page of the site. In this regard, it is better to avoid using Flash or JavaScript navigation system, because most of the time the bots ignore them. Implementing Google Sitemap is also another technique for SEO.
After the navigation system implementation, you need to focus on the allocation of keywords and placing the targeted keywords in the most appropriate places. The title and headers of the HTML markup are the most important tags. Adding different yet appropriate title for each page, allows search engines to know the focus of the site content.
The final SEO technique used for getting higher ranking in search engine is to attract as much organic links as possible to your site. You can get these natural links from sources that are related to the content pages. Google takes these organic links into consideration while indexing or ranking pages in its search results.
For further queries on SEO Services and Internet Marketing based in San Francisco, feel free to contact us.
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