Before we talk about the contribution of link popularity in determining page rank of a website, we need define the meaning of both. The terms “link popularity” and “Google PageRank” for years, have been the fundamentals of Search Engine Optimization (SEO). However, the accurate meaning of link popularity, its effect on search engine ranking and its difference from PR (PageRank), still remains vague to many people.
Meaning of Link Popularity
Link popularity fulfils one of the major aspects of SEO. It helps to increase the flow of traffic to a website, which in turn helps the site to get a good ranking in search engine results. Getting good and relevant links to your website and putting your site link to other similar websites is what link building is all about. This process helps your site to gain more prominence in the eyes of search engines. According to the algorithm of search engines linking your page with good sites increases the value of your website. So, link popularity is something that determines your position in the eyes of search engines. The higher your link popularity is the better chance you will have to rank higher in the search engine results.
Relation between Link Popularity and PageRank
PR or PageRank is basically a subset of link popularity. The basic difference between link popularity and PR is that, PR strictly focuses on the popularity and the quantity of links, whereas link popularity adds to the quality factor. Unfortunately, some people still use both these terms synonymously. However, search engines in their ranking algorithm do put some emphasis on link popularity as well. Getting links from similar websites might not help you to increase your link popularity, but it would surely give a temporary boost to your website’s PageRank.
Although, according to some link popularity has very little to do with the PageRank of a website, most SEO service providers give enough importance to link popularity as far as their SEO services are concerned.
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