The answer to this question is quite simple; title tags of a web page are and will be one of the most important factors that boost the search engine ranking of a website. Fixing the title tags of your web pages can hugely affects the ranking your website in search engine results within a short period of time. A title tag is basically the words that appear in the link on the search engine result page or SERP. Changing and modifying it in a better way most of the time result in more clicks.
Webmasters consider title tags to be of great importance as far as SEO of a website is concerned. Search engines gives high algorithmic weight to title tags and considers them to be as important as the text copy and the page links of your web pages.
About Title Tags
The name of your company, without any question, should be included in the title tags. No matter whether your company has already set a brand name or is absolutely new in the market, it is essential that you incorporate its name within the title tag to increase its visibility in both the eyes of search engines as well as the visitors. This will further enhance the possibility of getting new visitors as well as retain the visitors who are familiar with your company.
Title tags should further include certain specific keywords and phrases along with your main targeted keyword. Adding these keywords and phrases will enhance the value of your title tag and also help you to get noticed by the search engines and thus get good ranking in the results page. You need to use your mind and come up with title tags that would not only meet all the requirements, but will also attract visitors and also gain more prominence in the eyes of search engines.
As an SEO professional, I find title tags to be one of the most important factors that determine a website’s ranking in the search engine result pages for specific keywords or phrases.
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