Saturday, January 31, 2009

5 Easy Tips for SEO

SEO, if done properly can get your website ranked high in search engine results. Search Engine Optimization or SEO, as it is commonly known, is the process followed for improving the traffic volume and quality of a website in order to get higher ranking in search engine results, which is extremely beneficial for any kind of online business. SEO is basically an Internet marketing strategy, which involves intense research and continuous upgradation.
There are thousands of SEO service providers, both individuals as well as companies all over the world, who provide SEO services to their worldwide clients. In this article, you will find 5 unique tips on SEO, which will help you to rank your website in Google and other search engine results.

When you are optimizing for a keyword keep in mind that you are targeting the specific keyword instead of a broad matched keyword. This will help you get targeted traffic and greater conversion. For example if you are targeting shoes then it’s always better to optimize for lather shoes or sport shoes than to optimize only for shoes, which itself is a very competitive keyword. If you target a niche keyword it’s easier to optimize and thus will provide you with better return on investment.
While selecting a domain name, make sure to use your targeted keywords. For example, if your targeted keyword is ‘popular computer equipments’, then you must incorporate the entire phrase into the domain name and make it ‘popularcomputerequipments.com’. This will surely be extremely beneficial for your site in the long run.
After selecting your keywords, you should check how competitive it is by putting it in Google within quotation marks. You can simplify this time consuming process by using good keyword tools, which will automate the process and get you the keyword statistics instantly.
Optimizing your site by adding appropriate and search engine friendly title, description and keywords is what you need to do after the site is built. Titles should be short and must contain the main keyword. While adding Meta description, you must use the main keyword once or twice and make it short and relevant. Meta descriptions should also contain few other keywords that are directly related to the main keyword and have been used within your site content.
You should use the main keyword for a couple of times within the main body of your webpage. While doing this, you should be careful about where and how to use it. By adding the keyword in the right places, you can impress the visitors and get noticed by the search engines.
By following all these tips and using your common sense, you can make your site rank high in search engines without taking any help from SEO professionals.

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