A Quick Look at Anchor Text and Page Title

Creating anchor text is not as simple as it looks. Anchor text is basically used to provide the visitors useful information regarding the page content that you have linked to and also informs the search engines as well. If used correctly, anchor text can really boost your page ranking in search engines, especially in Google. In order to create anchor text successfully, you need to follow certain guidelines. It is extremely important for search engine optimizers to understand and follow these guidelines to get the best results.

As an SEO, San Francisco, I have in this article jotted down some of the basic things you should do to create effective anchor text:

* Use simple and easy to understand language
* Use conventional names for common features
* Use specified terminologies
* Make sure to use action oriented terms and front load user



In addition to all these basic things, you should also watch out for few other aspects as well. Like; it is a very common nature of human surfers to look at the top left of the pages on the Internet while browsing. So, make sure you place the action or benefits keywords in your link text at the top left of the pages.

In this respect, I would also like to mention that all of these advices equally applicable for page titles as well. It’s because when page titles shows up in the search engine result pages (SERPs), it is often treated as the link text of your web page. Possessing a good and attractive title for your page will surely help you to get a better start. There is also another very common belief in SEO professionals, that search engines give priority to the words at the beginning of a page title more than the words that are placed at the end.

To sum up with, here are few dos and don’ts for link text and page title that I would like you to take into consideration. First the dos – place the benefit of your page in the first 2 or 3 words of the page title and in the links to that particular page. Most importantly, make sure to keep it as simple as possible. As for the don’ts – don’t try to be too creative, use conventional words and terminologies. A new, extremely creative trademark keyword or phase would not help you in any way.

For further queries on Seo San Francisco and Internet Marketing based in San Francisco, feel free to contact us.