There has been huge amount of speculation regarding the changes that 2009 is about to bring in Search Engine Optimization (SEO) techniques and methods for web marketing. This is probably the hottest topic of discussion across the web. Well, the economic recession has largely affected the online marketing and advertising industry in terms of reduction in overall budget. This financial downfall has left every Internet marketer wonder about the changes that the new year would bring on Search Engine Marketing, especially on paid search marketing.
Here are some of the factors that online marketers should consider while changing their SEO strategies in this year.
What’s Going to be more important – Ranking or Conversion?
According to the latest SEO trends conversion has taken over ranking - in terms of importance. Even though, getting high ranking assures better exposure and more publicity for a website on the Internet, ultimately it is the conversion rate that matters most, as it is the main purpose behind all of this publicity and promotion. The term conversion actually refers to the behavior of user that fully meets the objective of online marketing campaign. The behavior includes registration, purchase, lead and even a sale. While SEO mainly focuses on the strategies of ‘keyword density’, conversion is focused on a much lager aspect, which involves content creation, traffic generation and above all growth of Return In Investment or ROI. However, companies providing SEO services have now realized that to measure the success of their SEO campaign, they need to shift their focus on conversions.
Optimization or Marketing – which is more important?
Recently, SEO companies are trying to establish themselves as marketing companies indicating the changes that are about to occur. The companies are now more concentrating on doing things like developing contents, submitting web pages to different web directories and network management. This change has occurred mainly because of the importance web contents gained over the past few years. Gradually, the strategies that earlier focused on web designing are being replaced by Social Media Optimization and viral marketing programs. On the other hand some of the well-established SEO techniques like manipulation of HTML tags and sitemap creation are becoming less effective as less popular.
Even though, it is hard to predict what the scenario would be over the entire year, it is quite evident that online marketing is emerging as a creative process driven by new ideas and methods focusing on building strong lasting relation with customers, establishing online presence and maximizing revenue.
For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.
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