Even a few years back, banner ads were speculated to be an extremely expensive online advertising medium with no return on investment and thus were termed as ‘a thing of the past’. In reality, banner ads have neither disappeared nor lost its popularity. They are now considered to be one of the most effective mediums that online business holders can utilize to promote their business to the world audience. Worldwide webmasters use banner ads for their SEO services to market an online business.
Over the past few years this unique form of advertising has gone under several changes and modifications. The banner ads we see on the web nowadays did not even existed three years back. So, if you want to utilize banner ads to the fullest, you need to swim with the flow and honor the changes accordingly. In this article I have provided some useful information about banner ads that I think would help any new comer.
Different Forms of Banner Ads
First let us take a look at some of the newest and improved forms of banner ad. Banner ads are now everywhere in the form of pop-up and pop-under windows. These ads might seem extremely annoying to the users, but they certainly draw their attention. People are actually buying spaces to promote their products or services through these pop-up or pop-under ads. Well, I am not quite sure about the effectiveness of this banner ad for, but it’s surely becoming popular day by day.
Ever wonder how banner ads seem to be psychically able to follow your train of thought? Google AdWords and other similar "little box" ads are cropping up all over the place; creepy but clever, the advertisements are tailored to the viewer's input. They are triggered to appear when relevant keywords, chosen by the advertiser, are typed in. This is however another very popular form of banner ad.
Another form of banner ad is very tactfully disguised as simple text links. Some ads clearly states that they are “sponsored” links, while others appear near the top of listing with a hard to see disclaimer placed underneath saying the links are supplied by so and so. These spaces can be bought outright or advertisers can bid for it like an auction in order to get the best and highest placement. Even though it is quite expensive, this form of banner ad is perhaps the best way to bring in targeted traffic to a website.
However, with my so many years of experience as a SEO San Francisco, I certainly believe that if you can utilize it properly banner ads can become one of the best marketing techniques that you could ever think of. So, go ahead and find out the ways to best utilize your banner ads to promote your business across the Internet.
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