Download the original attachment Google PageRank - The Primary Concern of Every Internet Marketer

PageRank or PR is perhaps the most important concern of Internet marketers. Getting a higher PR is in fact one of the major aspects of SEO. PageRank is basically the system that Google follows to determine the importance of a web page by counting its link votes. By judging the PR of a web page along with few other aspects, Google decides upon the ranking of that page on its search results. On Google’s website on the Google Technology page it says:  


“The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.” 


What is PR? 


However, by this it is quite clear that PageRank is a vital part of search engine algorithm. While ranking a page in its search result, Google gives much importance to its incoming links, which is determined by the PR of that page. The more the links are, the more the page gets importance. The scale of a PR ranges from 0 to 10, where 0 is the minimum and 10 is the maximum limit.  


Well, having a PR 10 is very rare and only a few web pages have been able to achieve it so far. A web page with higher PR receives many incoming links from web pages with similar or even higher PR value, which in turn helps in increasing the PageRank of the original web page. A receiving web page’s PR value will automatically rise if its link page PR is high. So basically, the whole idea is that getting a link from a page of high importance will be more beneficial rather that having number of pages with low PageRank.  


The concept of PageRank was developed to evaluate the quality and importance of a web page. Initially, the PR of web pages was evaluated on the basis of the keywords in its text bodies and Meta tags. But eventually the concept expanded and it became clear that PR values not solely depend on this criterion but link exchange also affects PageRank to a great extent.  


Even though Google clearly stated that there are more than hundred different assessment criterions that it considers while ranking a page in its search results, the company has never denied the huge importance of PageRank.  


As an experienced SEO, San Francisco, I believe that by reading this article you can get a fair idea about the concept of Google PageRank and its importance, so that you can put your focus on it while doing search engine optimization for your website. 

For further queries on Seo San Francisco and Internet Marketing based in San Francisco, feel free to contact us.