Get the Maximum Benefit from Expired Domains

Lately, people are showing a lot of interest in purchasing expired domains and using it for their own websites. This trend is becoming popular among online business owners as the cost of expired domains are much less than buying new domains. But the problem is that, even if they purchase expired domains most people are not sure what they should do with it or how they can maximize its benefits. Well, there are actually few things that you can follow to get the best results.


As a SEO San Francisco, I have quite an experience in online marketing field. Based on my experience and using a little bit of common sense in this article, I have provided three different options for what you can do with the expired domain you purchased. You can choose any one of the three to get it work.


301 redirecting the expired domain to your existing site is perhaps the easiest and the least time consuming option you can get. This technique works best if both the sites have the same topic of concern and target the same set of keywords. However, there are few pros and cons to this option.


Pros:

This is the least time consuming option of all the three.


Cons:

An old branded anchor text that points at your new website will not help you as much as an anchor text rich with keyword will do.
Make sure that the old domain name you use is free of any penalty. If there is any penalty, then it would carry over to your new site.


Operating the expired domain name independently is probably the most time consuming option, but it has a lot of benefits. You can own two domains and run them simultaneously and successfully. Update the old domain contents and market the same products or services as your current site. If both your sites rank in the SERPs, then the possibility of your conversion rate and sale also increases.


Pros:

You can focus on ranking and conversion and do not need to work hard to brand the expired site.
Increase the chances of better conversion and sale.
Marketing an old site that already has a link pointing at it is much easier than working with a new site.


Cons:

Avoid getting into any duplicate content issue.

It is quite time consuming.


This option demands some extra attention and time. Turn the old site into a microsite for your current domain. This option works best when both the domains target the exact keywords and if the old domain ranks well in the SERPs for your targeted keyword.


Pros:

Helps cross promoting and cross-linking to your main site.

Increases the chances of your site getting good ranking, creating a brand name and getting more conversion.

You can do a lot of experiments with the microsite, which you wouldn’t dare to do on your main site.


Cons:

Time consuming.

Your main site does not inherit any link value of the old site.

Too much promotion and linking to your existing domain might look like spamming.


Well, finally the success of an expired domain completely depends on the time and effort one can put. If you can follow these strategies and devote some quality time and effort, then any old domain can become as successful and profitable as your new site.

For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.