No matter whether you are a new website or blog owner or have huge experience in online marketing field, the most common question that comes to your mind in respect to Search Engine Optimizations (SEO) is “how to get links”. Getting backlinks is probably the most important aspect of SEO as far as the success of online marketing is concerned. However, for new website owners it is necessary for them to first understand the meaning and importance of backlinks and then start their link building process.
If you are new in this field, you will surely find this article extremely useful and significant. Before going into detail, first we need to define the different types of links. Both one-way and reciprocal backlinks will help your site to get ranked in search engine result pages. Although both types of links are equally effective, there are few significant differences between them.
• One-way backlink: one-way backlink is the process of getting links from other websites without providing any link backs. As far as search engine ranking is concerned, one-way backlinks hold more weight and significance. Getting good one-way backlinks will help you to get higher position in search engines. Webmasters, as a part of their SEO services use these links to move a website up on the search engine indexes.
• Reciprocal backlinks: on the other hand, reciprocal links might not be as effective as one-way links in terms of search engine ranking, but it is extremely significant when it comes to generating website traffic and getting recognition.
How to get it
After knowing the meaning of these two links, the next question that would popup in your mind is how to get these links? In order to get quality one-way links you should first concentrate on creating some unique quality contents offering helpful tips and information. Original, unique and high quality contents will automatically get you many quality backlinks from other webmasters. You should further create some good and relevant articles and press releases and then post them to several directories and news sites. This way you will get several relevant pages from where you can link back to your site.
Incase of reciprocal linking, you need to concentrate on picking the right link partner. In order to get the maximum benefit, while exchanging reciprocal links look for sites that are relevant to your own website. Pick a list of some of the most relevant websites and try to partner with those sites. It is easier to get a reciprocal backlink from the sites that have an existing link on your site. This helps in building a strong partnership.
However, when it comes to SEO both one-way links and reciprocal links are equally important in order to get your website rank high in search engine result pages.
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