Before starting off with the optimization and positioning program of your new website, you must understand the basic differences between the classic search engines and search directories. In today’s world of Internet, it is very important to understand this difference in order to make the correct utilization of search engines as well as directories. With my experience as a SEO, San Francisco, in this article I have discussed about the definition and differences between the two, which I suppose you will find extremely useful.
What are search engines?
The true classic search engines are those extremely powerful large databases that work on the basis of an automated search agent known as robots, spiders or crawlers. Google is however, the most popular and powerful search engines in the world. So, what does these search engine spiders do? Well, the spiders crawl over the web to find information that could be added to the main database or the indexes of search engine. This information includes meta data, textual content, page title and all. Based on the information collected by the robots or crawlers, the search engine’s algorithm then determines the positioning of a particular web page while delivering the final search results to the web user.
The revised search engines
However, today search engine algorithms have become more scientific as well as complex. With the progress, the approach to Search Engine Optimization (SEO) and placement had to change its course quite drastically. Strategic positioning of targeted keywords and phrases and the utilization of perfect keyword density has become essential part of the process. To get the maximum result and the desired ROI, one must take professional help from experienced SEO service providers.
For the best and successful results, one must carry out the optimization in the right category with the perfect descriptions within all the well-known and popular search engines such as Google, Yahoo!, MSN, Alta-Vista etc.
For further queries on SEO San Francisco and Internet Marketing based in San Francisco, feel free to contact us.
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