Factors that Determine Keyword Ranking in Google

It is every online business owner’s and webmaster’s dream to get their websites rank in Google search results. Google, being the best and the most popular search engine on the web has its own unique algorithm that it follows to index websites in search lists. To get your website ranked in Google for certain keywords, you need to have a good knowledge of SEO and remain updated on Google’s ever changing algorithm. However, with my years of experience as a SEO, San Francisco I would definitely suggest every website owner to hire an established and experienced SEO Company or individual SEO service provider to do the job.


Well, in this article I have listed some of the basic factors that determine keywords ranking in Google’s search pages, which I think you will find useful. Here is a list of 8 factors that you need to take care of in order to get your keyword rank in Google.


Use Keywords in Title Tag

Google gives extreme importance to the title tag of a website. A good, unique and appropriate title tag would help your site to gain more visibility and draw attention of web surfers and thus get your site a high CTR in SERPS. Moreover, people have a tendency to link to pages that uses the title as anchor texts.



Use Keywords in Domain Name

A keyword rich aged domain name is strongly weighted by Google, when positioning a website in its search result pages. Another positive point of owning a keyword domain is that most people tend to link to pages that have their URL as anchor texts.



Use Keywords in Anchor Tags

Adding keyword to the anchor tag is perhaps the oldest and most important criterion of Google’s algorithm. Google gives equal importance to the links from target site to the target page and inbound links to the target page from other sites. Therefore, good link structure plays a vital role in website ranking.



Use Keywords in the Body Text

Using your targeted keywords throughout the text body of your website strategically will help the site to get crawled by Google’s search robots and also grab the attention of the visitors.



Use Keywords in H1, H2, H3 etc Tags

Use your targeted keywords in your H1, H2, H3 and other page titles. This will grab the attention of Google crawler as well as visitors.



Use Keywords in Description Meta Tag

Utilize the description Meta tag of your website to get displayed in the SERPS and to impress the visitors and indulge them in clicking your site link. Webmasters still use Meta description as the listing description for search engines. Bold the keyword in your Meta description to get visitors attention.



Use Keywords in Images Alt and Title Attributes

Alt attributes is one of the important factors to rank for image search. The Alt acts as an anchor text, when you use an image in place of the anchor text.



Use Keywords in Page URL

Even though including keywords in the page URL of a website had never strongly influenced the ranking of that site in search engines, however, it has been observed that people do have a tendency of linking to the pages that uses URL as anchor text. Further, highlighting the keywords in your page URL will help Google spiders to find your site.

Keeping all these points in mind will surely help your website to get a good ranking in Google as well as in other search engine results.

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